Purdey’s, the original and no.1 natural energy drink in the category[1], is pleased to unveil three delicious new flavours with a bold and fresh new design, set to land on shelves from 8 September 2025. The elevated sparkling energy drinks are crafted with purpose to help ‘Fuel your Flow’ by supporting energy levels* with natural ingredients that harmoniously uplift mind, body and mood*.

Featuring a fresh new look that showcases the Purdey’s promise of providing energy*, the new and improved Purdey’s is available in three flavours: Apple & Grape, Berry & Dragon Fruit, and Orange & Mango. Each flavour combines natural caffeine, a sparkling blend of botanicals, and B vitamins to reinforce creativity and productivity by lifting energy levels* and supporting people in their flow state. The new flavours will be available in more formats, including 250ml slim can in multipacks of four and 330ml sleek cans across major retailers including Sainsbury’s, Waitrose, Tesco, ASDA, Ocado, Morrisons and Amazon. Recommended retail price from £1.95 for the new sleek can.

Since launching in 1988, Purdey’s has supported those looking for a natural uplift in energy*, providing the go-to refreshment for those with creative pursuits. With 71% of shoppers looking for energy drinks free from artificial ingredients[2], Purdey’s understands the importance of accessing energy in a simple yet delicious way. Whether it’s for creating, performing, or simply living in the moment, the brand delivers natural, balanced energy to keep you in the moment, so you can tune in, find your rhythm and follow your flow with every sip.

The new Purdey’s fl avours each contain at least 60mg of natural caffeine[3], alongside a combination of vitamins B1, B3, B6, B12, and C to help reduce fatigue and contribute to normal energy-yielding metabolism. Each flavour contains a distinctive botanical blend of guarana, damiana, oak bark, and Chinese ginseng, Purdey’s is a trusted option for those who want to energise naturally*:

• APPLE & GRAPE: A vibrant and fruity fusion of crisp Apple and fresh Grape juices, this sparkling blend is crafted to refresh your senses and uplift your day. Made with real fruit juices, it delivers a naturally energising lift you can feel good about.
• BERRY & DRAGON FRUIT: A radiant fusion of zingy Blackberries and exotic Dragon Fruit, this sparkling blend is crafted to refresh your senses and uplift your day. Made with real fruit juices, it delivers a naturally energising lift you can feel good about.
• ORANGE & MANGO: A revitalising combination of citrusy Orange and tropical Mango juices, this sparkling blend is crafted to refresh your senses and uplift your day. Made with real fruit juices, it delivers a naturally energising lift you can feel good about.

All three liquids are enhanced and infused with ginseng, guarana and B vitamins.

*Contains B vitamins which contribute to normal energy yielding metabolism and reduction of tiredness and fatigue. Also contains vitamin C which supports normal functioning of the immune system. Consume as part of a healthy balanced diet and lifestyle.

RETAILER INFORMATION:

Apple & Grape:

• 330ml sleek can x12 multipack - Launching on TikTok Shop from 4 September, and Amazon from 8th September, RRP £18.49
• 250ml slim can x4 multipack - Available on Amazon and in Sainsbury’s from 8 September, followed by Waitrose, Tesco and Morrisons from 6 October, RRP £4.75
• 330ml glass bottle - Available in Sainsbury's from 8 September, and Waitrose on 10 September, RRP £2.25
• 330ml sleek can - Rolling out in Tesco, ASDA and Morrisons from 6 October, RRP £1.95

Berry & Dragon Fruit:

• 330ml Sleek Can x12 Multipack - Launching on TikTok Shop from 4 September, and Amazon from 8th September, RRP £18.49
• 250ml slim can x4 Multipacks - Available on Amazon on 8 September, and rolling out in Morrisons, Waitrose and Tesco from 6 October, RRP £4.75
• 330ml glass bottle - Available in Waitrose from 10 September, RRP £2.25

Orange & Mango:

• 330ml sleek can x12 multipack - Launching on TikTok Shop from 4 September, and Amazon from 8th September, RRP £18.49
• 250ml slim can x4 multipacks - Available on Amazon on 8 September, and rolling out in Morrisons, and Waitrose from 6 October, RRP £4.75

For more information contact, Pria Mani at Capture Communications
Email: [email protected]

[1] Nielsen IQ Discover, Retail Measurement, Share of Sales Value, Soft Drinks, Natural Energy Brands
(Carlsberg Britvic Defi ned) GB Total Grocery Mults., L52W w/e 02/08/25

[2] Mintel, Attitudes Towards Sugar & Sweeteners, UK Report, 2024 /2 Mintel, Sports & Energy Drinks, UK
Report, 2024

[3] Purdey’s contains 24mg of caffeine per 100ml (330ml can & bottle: 79.2mg per 330ml can and bottle;
60mg per 250ml can)