J2O is expanding its portfolio this spring with the launch of a new range – J2O Sparkling. Available in Apple & Raspberry and Apple & Mango flavours, and packaged in an eye-catching new sleek 330ml can, the range is set to deliver standout chiller presence and drive impulse purchases. Offering a premium, bubbly soft drink option for any occasion, J2O Sparkling is perfectly suited to modern social moments big and small.

With younger shoppers increasingly seeking alcohol-free alternatives – particularly in the on-the-go space – J2O Sparkling has been created to meet this demand¹. Building on the brand’s reputation for quality and its strong association with socialising², the fruity, sparkling range aims to attract the next generation of drinkers with a sophisticated non-alcoholic option that still feels exciting, celebratory and fit for any occasion.

Carly Sims – Socialising Brand Director, Carlsberg Britvic said: “With J2O Sparkling, we’ve taken what consumers already know and love about J2O’s unique taste and given it a fresh, sparkling twist, creating a premium option that feels right for everyday get-togethers, relaxing evenings at home, or special moments worth celebrating.

“By launching across both single cans and multipacks, we’re helping retailers tap into different shopping missions – from impulse top-ups to bigger planned shops – while encouraging shoppers to trade up for social occasions. The new 330ml single can also gives retailers an easy way to meet demand for softer, low-tempo occasions, whether that’s enjoying a drink with a meal or picking up something a bit more special as part of a meal deal.”

Supporting the launch of single serve J2O Sparkling is the iconic favourite – Orange and Passion Fruit still, now in a 330ml can.

J2O Sparkling, alongside Orange & Passion Fruit still in the new 330ml can, will be available from March across grocery, convenience and wholesale channels at an RRP of £1.75. The launch will be supported throughout the summer with cross-channel activations and a consumer campaign championing J2O’s ‘Get to the Juice’ tag line.

In addition, from March, J2O will introduce a wider roll out of its 10x250ml multipack featuring its core Orange & Passion Fruit and Apple & Raspberry still flavours, offering shoppers greater value through a larger pack format.

1 Based on, ADULT SINGLES PENETRATION -27ppts lower than total adult & limited on-the-go range.
Kantar, Take Home, Penetration, Total Adult vs Adult Singles, 52 w.e. 10.08.2025
2 J2O prompted Brand awareness, Kantar Brand Power study, April 24-Mar ’25

Notes to Editors

Further information on pack formats and RRPs:

330ml

• Apple & Raspberry Sparkling 330ml can – RRP £1.75 - Available from March
• Orange & Passionfruit still 330ml can – RRP £1.75 - Available from March

Multipacks

• 4 x 250ml can multipack – RRP £3.50 – Available from March
• 10 x 250ml can multipack (Orange & Passion Fruit still and Apple & Raspberry still) – RRP £7.50

Contact:

For further press information, please contact the Carlsberg Britvic team at Cirkle.

Email: [email protected]

Tel: 01494 731 750