Jimmy’s, the UK’s fastest growing ready-to-drink coffee brand (from those with over 1% share)¹, is adding a new limited-edition flavour - Jimmy’s Caramel Waffle - to its existing range. Bringing indulgent excitement to the chiller this autumn, the launch presents retailers with the perfect opportunity to capture shopper attention and drive category sales. The smooth iced coffee with a biscuity, caramel flavour, that tastes just like the centre bite of a stroopwafel, is available now across the convenience channel.

The launch comes as Jimmy’s continues to invest in flavour-led innovation to fuel brand growth and entice more shoppers to the category. The Caramel Waffle flavour is set to do just this by appealing to shoppers seeking premium and indulgent ready-to-drink coffee options. With its rich and warming profile, the new variant is perfectly timed for autumn and winter, as consumers look for more comforting flavours.

Available now, the new Jimmy’s Caramel Waffle will be available in a 250ml SlimCan format at an RRP of £1.70 from Jimmy’s wholesale channel.

1 NielsenIQ RMS, Total Coverage Carlsberg Britvic Defined, Total RTD Coffee, Value Soft Drink Sales, MAT to WE 12/07/2025 – Established (over 1% share)

For further press information, please contact the Carlsberg Britvic team at Cirkle.
Email: [email protected] 
Tel: 01494 731 750