Pepsi has launched the Pepsi Stage Pass, a new initiative that will offer music fans the opportunity to win FREE access to some of the UK’s most iconic venues, festivals and gigs, from Wembley Stadium connected by EE to Reading Festival. Winners of the exclusive, all-access Pepsi Stage Pass will be able to curate a custom wish list and embark on a year of live music experiences, tailored to their tastes - from era-defining stars to rising icons. 

The activity builds on Pepsi's long-standing global connection to music and showcases the brand’s ambition to show up in ways that feel fresh, exciting and in-tune with how audiences discover and experience music today. 

All music fans need to do to get their hands on a Pepsi Stage Pass is simply scan the QR code found on participating Pepsi bottles and cans, or on the Point of purchase across hospitality venues serving Pepsi. They will be directed to the official website to register their details and enter into the prize draw. But, that’s not all. There are 1,000 online, instant win prizes up for grabs-including festival and gig tickets, bucket hats, speakers and more*.  

To celebrate this initiative, Pepsi has partnered with A Jewellers. Together, they’ve re-imagined the classic gig wristband – turning it into an elevated piece of jewellery, crafted in silver, with a sleek plaque bearing ‘Pepsi’. Just ten pieces will be released to the public, giving music fans access to some of the most unmissable music experiences of the year**. Consumers will need to follow @PepsiUK on social media for further instructions on how to apply.

With summer festivals and live music events attracting large crowds, retailers and operators alike have a clear opportunity to increase drink sales by offering their customers the chance to win a year of live music and excitement, as well as exclusive Pepsi gear.

Pepsi Stage Pass - Terms and Conditions

*GB, 18+ only.  No purchase necessary. Internet access required. Open 01.06.2026 - 30.09.2026. Prizes: 50x Pepsi Music Stage Pass prizes (including 10 pairs of show tickets across 12 months) with a surprise and delight element up to £200 to be won in monthly prize draws; and 1,000 online instant win prizes including festival & gig tickets, earplugs, speakers, power banks, bucket hats, cooler bags, belt bags & sunglasses.  Scan the QR code, register/log in, enter full name, email address, accept the tick boxes to enter. An entry will also be made into the monthly prize draw. 1,000 winning moments available. No guarantee all prizes will be won. Max 1 entry per person/per day. Max 1 instant win prize & 1 prize draw prize per participant. Prizes must be claimed in 10 days. Tickets are subject to availability and are not guaranteed.  Exclusions apply. See www.joy-pepsico.eu/en-gb/promotions/pepsimusic for full terms and conditions. Promoter: PepsiCo

Pepsi MAX x A Jewellers Wristband – Terms and Conditions

**GB, 18+. Ends 20th July. No purchase necessary. 10 winners in total. Each prize: 1x Pepsi MAX Collectible Gig Wristband in partnership with @a_jewellers, alongside 2 x Reading Festival tickets. 1 prize per entrant drawn at random from completing steps in Pepsi TT / Instagram post. Max 1 entry per person. Delivery address must be provided by 20th July to ensure delivery. Subject to availability.