7UP® is looking to turn casual get-togethers into core summer memories for shoppers, with a huge on-pack promotion, offering one lucky shopper the chance to win a £5,000 cash prize, as well as serving up hundreds of instant win prizes.* Kicking off from June until September, the promotion will run across 7UP®’s zero sugar range, including 7UP® Pink Lemonade, and will aim to increase consideration of 7UP® among Gen-Z shoppers in particular. Running as part of the brand’s ‘Refreshment That Hits Different’ campaign, 7UP® is the catalyst for elevating summer social occasions, transforming the expected into something more - with refreshing, uplifting moments that hit different. 

To enter, shoppers can purchase any promotional 7UP® product, scan the QR code on pack and submit their details for the chance to win. The top prize up for grabs is £5,000 cash to make one lucky shopper’s ultimate summer happen, with over 200 additional instant win prizes in the form of Reward Choice e-Gift cards, to claim prizes to elevate summer plans, including an Instax Mini Camera, JBL portable speaker or even a portable BBQ. 

David Laidler, Brand Director of Carbonates, Carlsberg Britvic, said: “There’s nothing quite like the crisp, refreshing taste of 7UP® to elevate a moment, but this summer we want to take this to the next level. 7UP® is the number one lemon and lime brand  , and we’re bringing even more energy, fun and fizz to everyday occasions. 

“With bold, eye-catching packs and a campaign designed to stand out, we’re here to spark excitement this summer, and invite a new generation of Gen Z shoppers to get involved. The promotion will give retailers a powerful proposition to drive sales with a strong incentive to purchase, and highlight that 7UP® is ready to UP-lift any moment.”

The promotion will run from the 5 June until 30 September across the range, including 8-can multipacks, 500ml plain packs and 2 litre plain pack bottles. It will be supported by a multi-million pound campaign across OOH, radio, digital and social media and accompanied by disruptive in-store activations designed to cement 7UP®’s role as ‘Refreshment That Hits Different’.

Short Terms and Conditions

*18+, UK Only. Promo Period: 09:00 05/06/26 to 23:59 30/09/26. Purchase necessary. Internet access & valid ID required. To enter, purchase a participating 7UP product, scan the QR code on-pack, in-store POS materials or visit www.joy-pepsico.eu/en-gb/7up-summer, log into your JOY account or create one for free by entering your details (full name, email address, country). Retain receipt. Max 1 entry per 1 day. Max 1 Instant Win & Grand prize per person. 1 x Grand prize of £5,000 cash available to be won via a random draw at the end of the Promotional Period, with all valid entries included. In addition, 210 Instant Win prizes available via winning moments during the Promotional Period. Instant Win prizes include: 50 x £100 Reward Choice e-gift card, 40 x £50 Reward Choice e-gift card and 120 x £25 Reward Choice e-gift card. Exclusions apply. Full T&Cs, Prize details and entry: www.joy-pepsico.eu/en-gb/7up-summer Promoters: Britvic Soft Drinks Ltd and PepsiCo International Ltd. Subject to availability